The Challenge & Opportunity for the Mobile Web
From today’s WSJ story. (sorry about the paywall)
But this image from Flurry tells the story:
So, the big questions: will that time in the browser go up? Down? Does anyone care about browsers as they’re constituted now? To really be relevant again, do browsers need to change? What will they look like? Who will make them? It’s somewhat structurally (although debatably) in Google & Apple’s interests to continue their push towards native.
So that’s the challenge & opportunity as I see it.
Right now, we use the mobile web a lot like we use SMS — as a lowest common denominator that we know will be installed on everyone’s phone if they don’t have the app.
So: what’s next? Who will do it?