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I'm a partner at Greylock, former CEO of Mozilla, founder of Reactivity, dad, husband & nerd, among other things.

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    Progressions

    I’ve been thinking about the idea of progressions on my mobile phone lately. 

    In football, one way that quarterbacks can run plays is to have a series of “progressions” in their head — take a look at the defense, snap the ball, then look at the main receiver — if they’re open, throw to that guy. If not, look to option #2, maybe another receiver. If #2 is covered, move on to the third option, maybe the tight end. And so on.

    I was thinking about how I use my mobile phone apps when I’m out & about, and realized I have my own progression — and I bet everyone does, really. 

    My number one option is always e-mail. When I don’t have any new mail, I generally check Tweetbot. When there’s nothing interesting there, usually Reeder for news or Facebook. Those 4 apps I probably check into a dozen times a day. (If I’m being truthful, it’s actually a lot more than that, but it’s too embarrassing to admit. Shhhh.)

    After that, a big drop-off, but a cluster of things that are either high value but lower frequency updaters (Tumblr, Instagram, etc.) 

    Then another drop off to stuff like news — maybe ESPN or Prismatic. If I’ve got more than a few minutes, waiting for the train or the dentist, might open up Pocket or Kindle to read something longer. 

    After that, who knows. Maybe a game. Maybe I’ll go accept a bunch of pending LinkedIn invitations. Maybe I’ll go through and clean up all the notification icons on my screen that have been torturing my OCD soul.

    For me, it’s a very very predictable progression. And pretty consistent across mobile, tablet & laptop. 

    Is that your experience? Do you have a progression? Does it change during the day? 

    • August 29, 2012 1 year ago
    • 7 notes
      1. vitter said: My progression is very similar (Tumblr higher than Facebook) but by far the most effective/fun interruption to the process is when my wife reminds me to step away from my phone.
      2. lilly posted this
    7 notes
    1. vitter said: My progression is very similar (Tumblr higher than Facebook) but by far the most effective/fun interruption to the process is when my wife reminds me to step away from my phone.
    2. lilly posted this