Yep, this. Read it. MG’s point is one that I feel, too — getting pitches where the center of gravity is the desktop/laptop web site feels very, very out of date to me at this point. I think it’s probably a little more relevant than MG does, but in particular for distribution reasons, with Instagram being the purest example.
But couldn’t agree more strongly with his main point: we’re not looking at our laptops and monitors anymore. Our noses are in our phones. Our attention is on our tablets. This isn’t a speculative statement; the movie is already over. We’re in the post-PC era right now.
As such, the companies that are interesting to me (and MG, I’d imagine) now are the ones who understand that we have tiny computers with us all the time, and that that’s where all our attention is — and where our we spend our lives now.