It’s been five months since microblogging platform Tumblr launched its first foray into paid advertising. What’s worked best for advertisers so far? The same type of content that is most popular on Tumblr: namely, images and animated GIFs — an image format that captures and displays a few seconds of movement, according to Rick Webb, Tumblr’s revenue consultant, who presented at the IAB’s MIXX conference in New York today.
Today I got to show animated cat gifs on five giant screens to a room of 500 ad professionals. It was a good day.