During a Square Board meeting, our newest Director Howard Schultz, pulled me aside and asked a simple question. ‘Why do you all call your customers users?’ ‘I don’t know. We’ve always called them that.’

— Nice piece from Jack on the tech industry’s use of the term “users”. We struggled with this at Mozilla all the time, since “customer” wasn’t quite right for us either. But important, and really like the tone of his memo to everyone @ Square. (and yay! hoping for more great stuff on his Tumblr.) Jack Dorsey: Let’s reconsider our “users” (via david)

(via david)

654 notes

  1. capital-ventures reblogged this from jacks
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  6. coolmobile reblogged this from jacks and added:
    우리가 고객을 user가 아닌 customer로 불러야하는 이유에 대해 잭돌시가 남긴 포스팅이디.
  7. zqdc reblogged this from troyharvey
  8. dskaletsky reblogged this from jacks and added:
    I think Jack’s perspective on the term “user” vs “customer” is an interesting one. I don’t totally agree, but I like...
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  11. harinisridharan reblogged this from jacks and added:
    There is a third option: “Michael” :) - http://harinisridharan.wordpress.com/2013/02/13/michael-centered-design/ jacks:
  12. darlakbrown reblogged this from jacks and added:
    Jack brings up a good point about whether the term “users” is too distant and cold, albeit this is not a new argument. I...
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