Mobile, mobile, mobile.
From Facebook’s 10-K last week: “Worldwide DAUs increased 28% to 618 million on average during December 2012 from 483 million during December 2011. We experienced growth in DAUs across major markets including Brazil, India and Japan. Overall growth in DAUs was driven largely by increased mobile usage of Facebook. Relative to September 30, 2012, DAUs increased from 584 million to 618 million, due to an increase in mobile users. During the fourth quarter of 2012, the number of DAUs using personal computers declined modestly compared to the third quarter of 2012, including declines in key markets such as the United States, while mobile DAUs continued to increase.”
Look at that. Mobile hugely up, and personal computer usage for Facebook is actually down.
Take heed, and ignore this trend at your peril. Mobile isn’t the future anymore. It’s the present.